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Traffik Free Easter

Stop the traffik

Dear Wesfarmers (Coles, Target and Kmart) and Woolworths (Woolworths and Big W),

In Côte d’Ivoire, West Africa, children and young people are still trafficked and forced to harvest cocoa in order to supply our loved Easter chocolate.

That’s why I, and thousands like me, choose to buy Fairtrade, Rainforest Alliance or UTZ labeled products. The label tells us steps have been taken to prevent and disrupt this abuse.

We are grateful for some stores increasing their range, particularly of their private label products. However, supplies are still limited and I have difficulties purchasing labeled Easter products. For this reason, I am urging your company to release a timetabled plan to STOP THE TRAFFIK ([email protected]) to achieve 100% of the Easter products you stock being certified and labeled, by 2020.

This ask is in line with the industry promises made through the International Cocoa Initiative (ICI), whose members include the largest chocolate buyers and producers in the world. Through the initiative, the chocolate industry is taking responsibility for eliminating human trafficking and worst forms of child labour in its supply chain by 2020. With Nick Weatherill, Executive Director of ICI, we believe “anyone deriving profit, revenue or pleasure from chocolate should be contributing to a more sustainable supply of its raw material.”

Together we can STOP THE TRAFFIK.



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