Live Below the Line is Oaktree’s flagship fundraising campaign. The peer-to-peer challenge invites thousands of Australians to eat on $2 a day for five days, giving them a small glimpse into some of the challenges faced by those living in extreme poverty. From 4-8 May this year, the campaign sparked thousands of conversations about extreme poverty and Oaktree’s international partnerships.
The campaign was supported by a number of prominent Australians, including rock band Short Stack, Lindsay McDougall, Sarah McLeod, and Randy Feltface. These big names didn’t just broadcast the campaign to a new audience – they were also impressive fundraisers. Actor Marny Kennedy led the way, setting a new record by raising $36,215.
The success of the 2015 campaign couldn’t have happened without a number of strong partnerships. Goa donated a dozen billboards in Brisbane; Forethought Research conducted months of marketing research; while prize partners Uber, Mission Travel, Infinity Holidays, and Lattitude Global Volunteering offered fundraising incentives to participants. We also owe special thanks to Australia Post, Nova, OMD, Squareweave, Integrity Mailing Solutions, and Fishprint for their ongoing support.